Pioneering the Future of Artificial Intelligence

Entrepreneur • Investor • Computer Vision Expert • ML Pioneer • Adventurer

40K+
Citations
7
AI Ventures
2
Major Awards
20+
Years Experience

About Herbert Bay

A visionary entrepreneur and globally recognized expert in Computer Vision and Machine Learning. Lead-inventor of the groundbreaking SURF algorithm, co-founder of six AI ventures, and recipient of prestigious awards including the ECCV Koenderink Prize. Beyond technology, an adventurer who crossed both the Atlantic and Pacific oceans on a sailboat with his family.

Key Achievements

Entrepreneur & Investor

  • Co-founder of seven Swiss/US AI ventures:
    • Mia21 - Current Position, Build Better Bots
    • Earkick - Current Position, tracking mental health
    • PMF Engine - Find product market fit using AI
    • kooaba - First cloud-based image recognition (exit 2014 to Qualcomm)
    • Shortcut - Secure notes app
    • Inspiced - AI-powered cooking app
    • Waypoint.li - Mapping app for sailors (discontinued)
  • Driving innovation with AI at companies such as Ifolor where I led Captural as their CEO and co-initiator
  • Investing in AI companies such as Let's Enhance
  • Coaching AI companies such as ethonAI

Computer Vision & ML

  • Lead-inventor of the SURF algorithm cited nearly 40,000 times in scientific publications
  • Received the 2016 ECCV - Koenderink Prize given to fundamental contributions in computer vision that stood the test of time
  • Received the 2011 CVIU Most Cited Paper Award, and many more...
  • Building and leading Computer Vision and Machine Learning teams at companies such as Magic Leap

Board Member & Advisor

  • Member of the board of directors at Ifolor 2019 - 2023
  • Co-founder and member of the board of directors at 47nord
  • Investor and advisor to US-based AI company Let's Enhance
  • Previously advising Tokyo-based AR / SLAM startup Kudan
  • Previously advising Moscow-based mapping startup Maps.me (acquired Nov 2014 by Mail.Ru)

Adventurer

Media Appearances

Swisspreneur Podcast EP #524
Swisspreneur Podcast

EP #524 - Nenad Nikolic & Herbert Bay: How to Build a Product Dream Team, October 9th, 2025

Listen to the Podcast
Founders Weekly
Founders Weekly

Find Product-Market Fit with PMF Score, Sept 20th, 2024

Watch the video
Swisspreneur Podcast
Swisspreneur Podcast

Product Building from Start to Finish, May 12th, 2023

Listen to the Podcast
Products that count Podcast
Products That Count

Herbert Bay on Solving Customer Problems and Quality Product Development, May 12th, 2023

Listen to the Podcast
The Midpoint Podcast
The Midpoint Podcast

From Sailboats to Startups: The Incredible Journey of Herbert Bay, April 14th, 2023

Watch the video
Raw Startup
Raw Startup

Achieving Product Market Fit [with PMF Score], March 22nd, 2023

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TalentKick Coach
Talent Kick

Hearing from successful entrepreneurs - Coaching at TalentKick, November 1st, 2021

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TalentKick ethonAI
Talent Kick

Personal messages ethonAI & mentor, November 1st, 2021

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Swisspreneur Podcast #21
Podcast

Swisspreneur Podcast EP #21 - Selling a Company and Sailing Around The World, March 6th, 2019

Listen to the Podcast
Swisspreneur Podcast #22
Podcast

Swisspreneur Podcast EP #22 - How To Build a Great Product, March 6th, 2019

Listen to the Podcast
ETH Globe Magazine
Portrait

The Explorer: Portrait of Herbert Bay in the ETH Globe Magazine, Dec 18th, 2018

Read the article
Giacobbo Müller
Portrait

Herbert Bay presenting kooaba at Giacobbo Müller premier at Kaufleuten Jan 27th, 2008

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Additional Resources